Welcome to Soda 2.0

Introducing the world’s first soda that’s both wholesome and delicious. It’s the dawning of a new age of soda.

Our Mission Is Simple
We create delicious, smarter choices for America’s future.

Luma is committed to providing great-tasting, naturally sweetened soda with one tenth the sugar of Big Sodas — and no artificial ingredients or preservatives. With natural integrity and delicious flavor, Luma was crafted with a single goal: to provide delicious soda that is better for you and your family.

Our Story

Whether we call it soda, pop, or cola, Americans have had a long love affair with fizzy soft drinks. But soda has a bad rap that is well deserved: one can of regular soda has between 35 and 50 grams of sugar — nearly TWICE your daily recommended intake. And diet sodas contain chemically synthesized artificial sweeteners that should be nowhere near your body. With the health problems associated with sugary, high-calorie sodas and artificial sweeteners, we believe you shouldn’t have to choose between wholesome and tasty.

Luma is the reinvention of soda. Sweetened with natural honey and nature-made monk fruit juice, Luma is a delicious, honest-to-goodness soda, with only 25 calories and 3-4 grams of sugar per 12-oz serving.

It’s time to give soda a second chance with Luma — Soda 2.0.

Meet the man behind this bright idea
As a trial lawyer with 25 years of experience, how did Jim Otteson get into the soda business? It’s not as far-fetched as you might think. A compulsive soda drinker who often burned the midnight oil to prepare for trial, Jim always made sure to drink “diet” soda to limit calories and sugar. Sounds like a pretty common story, right? Well, what he didn’t realize was that those zero-calorie cans were pumping all kinds of bad chemicals into his body, with some unwelcome consequences.

Jim searched for alternatives to break his dependence on artificially sweetened sodas. But what he found were “craft” sodas loaded with sugar, or “natural” sparkling beverages that didn’t taste good. Try as he might, he couldn’t find a delicious and healthy soda — without tons of sugar and artificial ingredients.

So after months of failing to find a wholesome, satisfying alternative to unhealthy Big Soda, Jim decided it was time to set his cases aside and embark on a new adventure. Luma was born in the months ahead — a delicious, clean, and naturally sweetened soda that comes in 4 delightful flavors.