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There was a time when you just used to open the fridge and grab a cold soda, guzzle it down, burp and not think much of it – other than the sugar and or inevitable caffeine rush.

You just figured “hey, its soda, its ok and other than all the sugar in it – it’s all good.”

No. Not so good.

Have you ever taken a look at the label and seen what else is inside that sugary concoction?

These are just some of the ingredients in NON-diet, regular soda with sugar (oh boy, just wait til we write that one).

It’s not just water, fizz, flavor and colors. Nope, no way. It’s a lot more detailed than that, and if you want to get some chills all you need to do is start reading the ingredients.

Some are harder to pronounce than others, but when you figure out what they are it will make your head spin – and stomach churn.

These are some of the ingredients found in your Big Soda aisle at the store:


Sodium Benzoate (to Protect Taste)

This preservative comes with an explanation that it’s included to protect taste. While it may actually do that and not pose a risk when taken in small amounts, studies have shown that one thing it can do when combined with vitamin C (as it is in some major soda brands) it can form benzene, a cancer-causing substance.


Calcium Disodium EDTA (to protect flavor)

This preservative is made from of formaldehyde, sodium cyanide, and ethylene diamine. Yes, you read that right – formaldehyde. Is this really something you want to be drinking every day? It has the ability to build up in the body, becoming more toxic if you drink it for several days in a row, which could possibly lead to health problems. It’s also known to lower the ability of your body to absorb vitamins (possibly countering your daily vitamin)


Brominated Vegetable Oil

Brominated vegetable oil, is a patented flame retardant for plastics that has been banned in foods throughout Europe and in Japan. BVO, as it is called, acts as an emulsifier in citrus-flavored soda drinks, which means it prevents the citrus flavoring oils from floating to the surface in beverages. This is similar to how it works as a flame retardant, slowing down the chemical reactions that cause a fire. BVO is an ingredient found in about 10 percent of sodas sold in the U.S.


According to an article in Environmental News, “After a few extreme soda binges – not too far from what many video gamers regularly consume – a few patients have needed medical attention for skin lesions, memory loss and nerve disorders, all symptoms of overexposure to bromine.”


Scary stuff.


Sodium Hexametaphosphate

These preservatives are full of phosphorous, which can create a mineral imbalance in the body. According to this article in Apec Water, “Sodium hexametaphosphate is considered a dispersing agent and is commonly used as a component of detergents, for keeping pigments dispersed in paints and in photography where they find special applications to prevent spotting of films and photographs. While you can’t see it SHMP is hiding just beyond the shadows of your drinking water and likely in the paint you have used in your house.”


It’s in your paint. Enough said?


Glycerol Ester Of Rosin

Glycerol Ester Of Rosin is a wood resin that is added to many fruit sodas to help the fruit-flavored oils mix better with the water. Even though it may not be harmful, what’s happening here is that you’re drinking oil and water. That’s nasty.


Quillaia Extract

Quillaia is a plant that has the inner bark extracted for use. This extract helps your root beer foam up. It also is used as a foaming agent in fire extinguishers. Plants such as quillaia that contain high amounts of tannins can cause stomach and intestinal disturbances, as well as kidney and liver damage.


Polyethylene Glycol

Propylene glycol (PEG) is a preservative, thickening agent, and stabilizer. It’s also used in the process to make polyester resins, as antifreeze to de-ice airplanes, and found in electronic cigarettes. PEG is also commonly used as a laxative.


Does your head hurt yet? Scared a little bit maybe? Well don’t get too scared because you can stop right now and just leave those high sugar, BIG Soda brands on the shelf.

There is a healthy alternative that gives you the best of both worlds – low sugar and real taste to satisfy even the biggest sugar craving.

LUMA soda is the answer to those hard to pronounce words. With all natural, organic and non-GMO ingredients, you won’t have to look up the ingredients in the dictionary. You know what you’re getting when you drink LUMA. Its Soda 2.0 – a better way to do soda.

Visit us @ LUMAsoda.com and order your next favorite drink today

Jim Otteson

Author Jim Otteson

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