Luma Soda Founder –

Jim Otteson

As a trial lawyer with 25 years of experience, how did I get into the soda business? It’s not as far-fetched as you might think.

I used to be a compulsive soda drinker who often burned the midnight oil to prepare for trial. I always made sure to drink “diet” soda to limit calories and sugar.

What I didn’t realize was that those zero-calorie cans were filling my body with all kinds of bad chemicals, with some unwelcome consequences.

I searched for alternatives to break my dependence on artificially sweetened sodas. But what I found were “craft” sodas loaded with sugar, or “natural” sparkling beverages that didn’t taste good. I couldn’t find a delicious and healthy soda — without tons of sugar and artificial ingredients.

So after months of failing to find a wholesome, satisfying alternative to unhealthy Big Soda, I decided it was time to set my cases aside and embark on a new adventure. Luma was born in the months ahead — a delicious, clean, and naturally sweetened soda that comes in 4 delightful flavors.

I welcome you to try it for yourself.

Discover Luma Soda.

Much love,



per can

Luma soda has only 4 grams of sugar per can while regular sodas have over 40 grams of sugar in a single can.

welcome to soda 2.0

Experience soda the right way! Luma the delicious, better-for-you soda that you can enjoy guilt-free. Free shipping when you order four 12-packs.

Where wholesome meets delicious

We believe in a future without compromises. You shouldn’t have to choose between delicious and better-for-you. With only 25 calories and only 3g to 4g sugars Luma is for sure a healthier soda.

Luma has less than 1/10th the sugar of traditional sodas – and the difference is shocking. Luma also lacks the chemical additives of popular sodas, like aspartame, sodium benzoate, and artificial colors. By contrast, naturally sweetened Luma is both delicious and good to your body
You can conveniently order online and we ship to anywhere in the US within 3 to 5 days.






Luma Blood Orange


Modify & complete order below

Luma Cherry Cola


Modify & complete order below

Luma Cola


Modify & complete order below

Luma Lemon Lime


Modify & complete order below
Returning customer? Click here to login

Billing details

United States (US)

Additional information

Your order

Cart Subtotal $0.00
Order Total $0.00
  • Pay via PayPal; you can pay with your credit card if you don’t have a PayPal account.