Welcome to Soda 2.0

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Our Mission is Simple

We are committed to providing great-tasting, naturally sweetened soda with one tenth the sugar of Big Sodas — and no artificial ingredients or preservatives.

With natural integrity and delicious flavor, Luma was crafted with a single goal: to provide delicious soda that is better for you and your family.

Blood Orange

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Sweetened with nature-made monk fruit juice

Finished with a touch of North American honey

No artificial sweeteners (e.g., aspartame, sucralose, ace-K, etc.)

No stevia or sugar alcohols (e.g., erythritol, xylitol, etc.)

Cherry Cola

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"A new soft drink that
is better for you!"

— Steve Young


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Monk Fruit?

Monk fruit is a deliciously sweet, small round fruit grown in the mountains of southern China and Southeast Asia.

It has been cultivated by Buddhist monks for eight centuries for its all-natural, delicious, non-caloric sweetener. See www.monkfruit.org for more information.

Lemon Lime

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Lawyer Soda?
No, Luma Soda.

As a trial lawyer with 25 years of experience, how did Jim Otteson get into the soda business? It’s not as far-fetched as you might think. A compulsive soda drinker who often burned the midnight oil to prepare for trial, Jim always made sure to drink “diet” soda to limit calories and sugar. Sounds like a pretty common story, right? Well, what he didn’t realize was that those zero-calorie cans were pumping all kinds of nasty chemicals into his body, with some unwelcome consequences.

Jim searched for alternatives to break his dependence on artificially sweetened sodas. But what he found were “craft” sodas loaded with sugar, or “natural” sparkling beverages that didn’t taste good. Try as he might, he couldn’t find a delicious and healthy soda — without tons of sugar and artificial ingredients.

So after months of failing to find a wholesome, satisfying alternative to unhealthy Big Soda, Jim decided it was time to set his cases aside and embark on a new adventure. Luma was born in the months ahead — a delicious, clean, and naturally sweetened soda that comes in 4 delightful flavors.


FOR ONLY $39.99

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